The Miss Universe competition was held during September this year, Made In Katana joined iPowow (ipowow.com) and again had the privilege to create The Miss Universe Personal Voting Tool. Accessible through the Official Miss Universe website and iPhone/Android applications, audience members were able to rate their favourite contestants. By utilizing the easy to use function, each beauty was given a rating from 1 to 10, both the voting tool and the screen displays were viewed by over 100 million people worldwide.