Stemming from the existing blog 'Cool Accidents', the 'Inspired' website was designed to revive the art of discovering new and emerging artists. The digital campaign acts as a scrapbook-like collection of the featured artists passions, inspirations and desires. ‘INSPIRED’ steps away from the ‘corporate’ feel of the label and into a trendy, music savvy community, aimed at fans who may not usually be found listening to the Warner Music Australia roster.